Dan Dubell, Chris Grohman and Jeff Mitchell recently combined their business experience into a new local venture, EmbroidMe of Bel Air.
Dubell previously worked as Director of Operations for 56 Taco Bell and KFC locations over 10 years, while Mitchell worked for the same group for nine. The two teamed up and entered the embroidery business together in 2003, which they recently converted into an EmbroidMe franchise. Grohman, a youth minister, later joined the duo after meeting Dubell through charity work.
EmbroidMe was recently ranked 20th by The Advertising Specialty Institute'sCounselor magazine in its annual Top 40 Distributors listing. The ranking recognizes the top distributors in the promotional products industry based on the previous year's gross revenue.
The owners of EmbroidMe of Bel Air sat down with MDBizNews to answer a few questions.
Q: What is EmbroidMe? A: EmbroidMe is the most comprehensive source for promotional apparel, premiums and advertising specialties for businesses. At the same time, EmbroidMe is able to focus on individual customers and their needs, delivering solid solutions to the branding and promotional challenges of businesses, especially small business.–DD
Q: What led you to convert your embroidery business into EmbroidMe, one of the top franchises in the country? A: Jeff and I had enough franchise experience to know that a good system works. We worked with a large franchisee and helped it grow, so we decided that going the franchise route and better systematizing operations was a beneficial decision towards our future growth. –DD
Q: With the impressive business background of this team, what are each of your roles in the company? A: Jeff handles the sales efforts and Dan handles overall operations. Our new partner Chris is learning the business while introducing us to many existing businesses and organizations in the community.–JM
Q: How does EmbroidMe distinguish itself from other companies in the promotional products industry? A: We see ourselves as an extension to the marketing efforts of small businesses. We are a resource that provides complete solutions, not just logo-ed shirts but also promotional products, trophies, gifts, trade-show displays and more. EmbroidMe also provides clients with a unique experience by working with local promotional specialists.–JM
Q: What is your favorite thing about being a franchisee? A: Having a great support system behind our individual business team strengths. –CG
Q: What impact does EmbroidMe have on the local community? A: We are the founders and operators of an international orphan 501(C) 3 that was born in 2001 and we have impacted thousands of children all around the world. Additionally, we serve through our local church many other areas of need.–CG
Q: What advice do you have for other businesses in the area? A: We all need each other. We need to work together more not only to grow our individual businesses, but to combine our strengths and impact our community in greater ways.–DD
