The Maryland Marketing Partnership (MMP) is the state’s powerhouse for promotion – fueling Governor Wes Moore’s vision to make Maryland a magnet for business, talent, and innovation. Backed by both public and private investment and powered by the Maryland Department of Commerce, MMP’s Governor-appointed board drives strategy and oversight. With bold, targeted marketing campaigns, MMP puts Maryland on the map – showcasing our state as the place to build, grow, and thrive.
Branding
Ensuring Maryland is top of mind when people consider where to live, work and do business.
Advertising
Reaching out-of-state business leaders with a targeted ad campaign.
Targeted Sector Growth
Aligning targets to core industries.
Story Telling
Strategic PR & content initiatives.
Building Workforce Pipeline
Connecting seekers to high-tech jobs.
Creating Ambassadors
Reinforcing message in-state, and sharing the voices of our in-state ambassadors.
Networking
Creating opportunities for MMP partners to connect.
Collaborating
Joining forces with the Department of Commerce and a Board of Directors.
:30 Video Ad
Ads at BWI Airport
Capital of Quantum Ad
Featured in Fortune
Promotional Emails
Event Marketing
Branding at Conferences
Mobile Billboard Ad
Maryland’s Message Surrounds Industry Tradeshows
Print Ads
Targeting Site Selectors
Attracting Business to Maryland
Since 2017, Maryland’s advertising campaign has been turning heads. With the current campaign, Maryland is challenging audiences to “Be Moved” by the state’s world-class workforce, unmatched quality of life, and endless opportunities. With striking visuals and bold, emotion-charged messages, Be Moved doesn’t just tell Maryland’s story—it makes people feel it.
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Attracting Talent to Maryland
Maryland’s talent attraction campaign builds on the “Be Moved” concept – reimagined to connect with younger audiences. These ads spotlight the state’s unrivaled career opportunities while showcasing the lifestyle perks that make Maryland the place to live, work, and thrive. Talent attraction ads tap into our charismatic Governor, as well as local influencers to help sell Maryland.
Maryland is in a global race – competing with regions, states, and countries for business and talent. Winning takes bold action, including consistent, high-impact marketing. That’s exactly what the Maryland Marketing Partnership delivers. Watch a video from Governor Moore talking about this powerful partnership.
Become an MMP Partner
MMP partners work together to spotlight Maryland’s exceptional assets – keeping our state top of mind for C-suite leaders and site selectors, and making it the career destination for top tech talent. Join us to:
Support the state’s economic growth and prosperity
Elevate branding that positions Maryland as a great place to do business
Help bring more businesses and talent to Maryland
Gain greater visibility with certain marketing, public relations, and networking opportunities for your company.
Position your business as a Maryland ambassador.
MMP investments fuel Maryland’s growth. As a public–private partnership, we’re funded by both the state and our partners. The state contributes $1M annually, along with strategic planning, digital and creative support from Department of Commerce marketing staff. Every private dollar goes directly to our business and workforce attraction campaign, expanding its reach and impact on Maryland’s economic growth and talent pipeline.
“The Maryland Marketing Partnership has provided the unique opportunity to expand our network and form partnerships with various companies and organizations across the state. As we’ve joined forces, our marketing reach has grown based on the common goal to introduce new businesses to everything that Maryland has to offer.”
Edward St. John Founder & Chairman St. John Properties
Stay Connected
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Investments from partners make the Maryland Marketing Partnership’s work possible. Our dedicated partners are helping to move Maryland’s economy forward and contributing to the quality of life of all Marylanders.
BGE is Maryland’s largest natural gas and electric utility, providing safe and reliable energy delivery to more than 1.3 million electric customers and 700,000 natural gas customers in central Maryland. The company was founded in 1816 as the nation’s first gas utility and remains headquartered in Baltimore City to this day. BGE is a subsidiary of Exelon Corporation (Nasdaq: EXC), one of the nation’s largest energy utility companies.
FOVNDRY is a boutique creative and communications agency that blends big-agency expertise with hands-on, dedicated partnership. We help organizations build and amplify their brands through strategic collaboration, compelling storytelling, and clear, effective communication. Our team of seasoned strategists and creatives brings deep, diverse experience across industries and disciplines. We approach every challenge with insight, flexibility, and a roll-up-our-sleeves mentality. FOVNDRY is proud to be a 100% woman-owned small business and a certified MBE/DBE.
Howard Hughes is a nationally recognized real estate developer and long-term partner committed to creating vibrant communities where people and businesses thrive. In Columbia, Maryland, we are transforming the Merriweather District into a dynamic urban core reimagined for modern living, innovation and culture. Through thoughtful planning and sustainable development, it is becoming a premier destination for residents, businesses, and visitors alike. As master developers, we invest for the long term, fostering strong relationships with the businesses and communities we serve, and ensuring our communities remain exceptional for generations to come.
M&T Bank, founded in 1856 and headquartered in Buffalo, NY, is a top U.S.-based commercial bank with over 22,000 employees. We combine the strength of a large institution with the care of a community bank, offering banking, wealth management, and trust services through M&T and Wilmington Trust. With branches across the Eastern U.S., we’re deeply committed to making communities better—through volunteerism, investment, and support for local businesses—while empowering our people to grow and drive meaningful change.
MEDCO was created by the Maryland General Assembly in 1984. MEDCO’s mission is four-fold: to help foster the growth and retention of current businesses; attract new business to the State; assist in the creation of new enterprise ventures; and generate employment opportunities throughout the State of Maryland. MEDCO achieves its mission by partnering with public/private entities to provide innovative revenue bond financing, real estate and infrastructure development solutions as well as workforce and education program development and strategic advisory services. Operating under the core values of equity, integrity, community and excellence, MEDCO is committed to serving Maryland’s economic interests and realizing its great potential.
The Montgomery County Economic Development Corporation (MCEDC) is the official public-private economic development organization representing Montgomery County, Maryland, and is funded by Montgomery County. MCEDC partners with the Montgomery County Government to accelerate business development, attraction, retention, and expansion in key industry sectors while advancing equitable and inclusive economic growth in Montgomery County. The Montgomery County Economic Development Corporation is committed to supporting businesses by connecting them to top talent, partnerships, resources, and prime locations for success.
As one of the largest privately-owned real estate development companies in the Washington D.C. region, Peterson Companies consistently delivers some of the area’s most exciting mixed-use retail, residential and commercial destinations. Over the past 60 years, Peterson has created such exceptional landmarks as National Harbor, Downtown Silver Spring, Fair Lakes, and Fairfax Corner. With a proven ability to move quickly on opportunities to reshape and enhance local communities, the company creates vibrant residential and business districts that benefit all who live and work in our region.
SECU (“see-Q”), Maryland’s largest state-chartered credit union, serves over 250,000 members via 21 Financial Centers, 1 Digital Center, and a Virtual Financial Center. As a member-owned, not-for-profit, SECU puts its members first. Membership is open to all Marylanders, with over 1,900 ways to join– through a family member, work, college attended, state employment, an organization you are affiliated with, or a one-time donation to the SECU MD Foundation. Headquartered in Linthicum, Md., SECU maintains more than $5 billion in assets and ranks among the top 60 credit unions nationwide. Insured by NCUA.
Headquartered in Baltimore, St. John Properties is one of the nation’s largest and most successful privately held commercial real estate firms. The company has developed, owns, and manages more than 24 million square feet of commercial flex/R&D, office, retail, and bulk space, proudly serving more than 2,600 clients throughout 12 states. St. John Properties ranks within the top five developers of LEED-certified buildings nationwide by the U.S. Green Building Council and was honored as NAIOP’s National Developer of the Year in 2018. The company was also named the Baltimore Business Journal’s Best Place to Work in 2020.
T. Rowe Price (NASDAQ-GS: TROW) is a leading global asset management firm, entrusted with managing $1.68 trillion in client assets as of June 30, 2025, about two-thirds of which are retirement-related. Renowned for over 85 years of investment excellence, retirement leadership, and independent proprietary research, the firm leverages its longstanding expertise to ask better questions that can drive better investment decisions. Built on a culture of integrity and prioritizing client interests, T. Rowe Price empowers millions of investors worldwide to thrive amidst evolving markets.
TEDCO, the Maryland Technology Development Corporation, empowers entrepreneurs by providing funding, resources, and support to grow technology and life science-based companies in Maryland. Whether launching a startup or scaling a business, TEDCO is here to help entrepreneurs succeed.
United Therapeutics was founded by parents trying to save the life of their child who had been diagnosed with a rare and terminal disease called pulmonary hypertension. At the time, there were limited therapies and one cure – a lung transplant. That is why UT became the first publicly traded biotechnology company organized as a public benefit corporation (PBC). Our PBC purpose is to create a brighter future for patients through the development of novel pharmaceutical therapies and technologies that expand the availability of transplantable organs. Our first purpose helps delay or avoid the need for a transplant, while the second purpose seeks to enable a patient to receive a transplant when they need one.
The University System of Maryland (USM) is the state’s public higher education system, serving more than 170,000 students across twelve institutions and three regional higher education centers located throughout the State. But we are also much more. With more than $1.6 billion in pathbreaking research annually, we’re an engine powering the economy. Our universities issued more than 42,000 degrees last year—including some 13,000 STEM degrees and 3,600 healthcare degrees—ensuring a relevant, prepared workforce. Every year, USM faculty, staff, and students volunteer more than 2 million hours in Maryland communities, contributing immeasurably to our quality of life. Through education, research, and service, the USM is changing the world for good, starting right here at home.
Whiting-Turner provides construction management, general contracting, design-build and integrated project delivery services on projects small and large for a diverse group of customers. Since 1909, the firm has been guided by the principles of integrity, excellence and an unwavering dedication to customer delight. Headquartered in Baltimore, with over 60 locations nationwide and 5,000 professionals, it provides national reach with local expertise. Whiting-Turner enjoys a 5A-1 Dun & Bradstreet rating and a bonding capacity of $4 billion. The firm is financially independent, having not borrowed money since 1938.
Meet the MMP Board
MMP’s 17-member Board of Directors have been appointed by Governor Wes Moore. Board members serve as advisors for the marketing campaign, and ambassadors for the partnership.
MMP Board Members
Discuss the importance of MMP
Leon Bailey, Jr.(Chair), President, LeBe Group
Ericka Covington (Treasurer), D.B.A., Dean of Graduate Studies, Coppin State University
Brett Foelber(Secretary), Assistant Vice President, Marketing, St. John Properties
Harry Coker, Jr., Secretary, Maryland Department of Commerce
Sila Alegret-Bartel, Owner, International Corporate Training & Marketing
Ariel Hicks, AI & Data Innovation Architect, Unissant
Dionne Joyner-Weems, Chief Energy Officer, Audacity Group
Jeffrey Nussbaum, Partner, Bully Pulpit International
Shannon Prudhomme, Director for New Business Development, Water For People
Ali von Paris, CEO and Founder, Route One Apparel, Inc.
Shelonda Stokes, President, Downtown Partnership of Baltimore
Linda ThorntonThomas, President, Prince George’s County NAACP; CEO, National Coalition of Resources (NCOR)
Laura Van Eperen, Founder, FOVNDRY
Micha Weinblatt, CEO, Crooked Monkey
Ex officio:
Senator Cheryl Kagan (District 17; appointed by Senate President)
Delegate Kris Valderrama (District 26; appointed by House Speaker)
Sherri Diehl(Executive Director), Marketing Director, Maryland Department of Commerce